Softly Incorporated

Business Description

Softly is an easy add to your browser that compares and recommends products based on your values so you can use your purchasing power for good.  Once you specify what you value in a product, such as if it’s low carbon, organic, cruelty free, or utilized fair labor practices, Softly will work in the background as you are shopping online to suggest sustainable alternatives to the products you are looking to purchase.  Softly works on ANY shopping site, making it easy to make a difference.  And as you make changes to your shopping behaviors, we want Softly to track the positive changes you’ve made and help you contribute to your favorite causes.