The Editorial Nail

Business Description

Founder in 2014, The Editorial Nail is dedicated to creating conversation worthy nail art for you; the artsy, minimalist and chic. We intersect nail artistry across industries while leading with originality, innovation and securing partnerships with some of your favorite brands like Fenty Skin, MTV, OPI and more.

The Editorial Nail is a leading resource for the trends you’re currently crushing on, now housing:

• TENX, our fully stocked ready to ship press ons, curated by celebrity and award winning nail artist Gracie J.

• Antoinette, the 18K gold plated bamboo nail hoop accessory – An ongoing homage to urban styling highlighting the black and brown womxn [TrENd]scending beauty, fashion and mainstream aesthetics.

• Juicy Cutie[cles], our “skin & nail health oil” back by popular demand and relaunching in the summer – Because we love healthy hands and nail, and you should too.

WHAT WE BELIEVE

Nail art is more than vanity. Nail ART is about celebrating personal style. Nail ART is a lifestyle.

Nail ART is rooted in self care rituals, inner to outward transformations and especially rich inner city culture. Just like music, nails are a universal medium for self expression.

We aspire to shift the perspective of how nail ART exists in the art and beauty space. It may not be “traditionally” defined or displayed, but a canvas is a canvas. At The Editorial Nail, we want to help you redefine your relationship to nails by using nail ARTistry as the ultimate accessory.

HOW WE’RE INNOVATING THE NAIL INDUSTRY

Press On Nails

Recently featured in LA Times and Refinery29’s 2021 Beauty Innovator Award, TENX provides you with accessibility to original luxury looks, product versatility and affordability while being the first in the mass production market to curate shape shifting designs readily available in both matte or glossy options.

Accessories

We want to showcase unique high quality piece that resonate with all nail art lovers. Our first piece was designed with community in mind, to:

1. Acknowledge the significance of salon culture, how we approach self care and personal rituals by continuously building genuine relationships with our talented nail artists/techs and

2. Promote community awareness with our 10% pledge to non-profit organization Girls Mentor Girls.

Skin care

A healthy foundation is key to healthy nails. We’ve taken a conscious approach to skin and nail care with Juicy Cutie[cles] using quality ingredients, made and packaged in the heart of Brooklyn, New York with love and intentional healing.